Bitly makes your long, messy URL links shorter. It will also track your statistic for this link: how many times has it been clicked, when, from what channel.
Without signing in, you can shorten a link in a bitly.com/12345 type URL. When you create a free account, you'll get to customize anything after the / to any term that hasn't been used yet. Upgrading to the paid enterprise plan will let you do further customization (e.g. vz.to/hello), get further insight on your audience and set-up campaigns.
Free plan includes URL shortening, basic stats.
Enterprise plan price available upon request.
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